LinkedIn

10 Easy Ways to Kick Your LinkedIn Profile into Shape

Is updating your LinkedIn profile part of your “To-Do” List? If so, here is your checklist to ensure that your LinkedIn profile is looking good! 

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Profile Picture. Make sure you have a professional, up-to-date profile picture. It needs to be crisp with a non-distracting background. Add a professional background picture.

Professional, Personable Tone. Write your profile in the first person, using a professional, yet personable tone. Do not copy your resume to your LinkedIn profile.

Completed Profile. Fill out all the relevant sections as incomplete profiles receive less credibility. Build up content in your Summary and your most recent job as this is viewed first.

Keyword Optimization. Know what keywords you want to be found for and integrate into your LinkedIn profile content. Look at your Skills & Endorsement section. This section should be representative of your key skills.

Make It Mobile Friendly: Make sure that the first 80 characters (spaces included) of your Summary states the work that you can do. This is all that is visible to mobile users without having to expand your Summary section.

Projects Sections. Use Projects to fill in additional information under your Experience.

Evidence-Based. Provide evidence of the work that you can do with both words and media samples. Stay away from generic descriptions and filler words.

Tangible Skills. Focus on hard skills as opposed to soft skills. It is more likely that a hiring manager or recruiter will search for a skill like “data analytics” or “cost accounting” than “relationship management” or “communication skills.”

Readability Matters. Organize the information in your summary and experience so it is easy to read. Always use proper spelling, punctuation, and capitalization. Insert enough spacing to make it skimmable.

Keep It Concise: Quantity is not better than quality. Be concise and focused in your message. It is OK to be way under the 2000-character limit if you are doing a good job of communicating the work you can do.

If you can check off each of these items for your LinkedIn profile, congratulations!  If your LinkedIn is still not where you want it to be, find out more about how I can help. 

Kristin Vandegriend is the founder of Career Story where she has helped hundreds of her clients successfully transition to work they love. She supports her clients to uncover their strengths and communicate to get what they want in the workplace. 

Connect with Kristin at kristin@careerstory.ca or sign up to get her monthly career and job search tips straight to your inbox.

What You Need for an Exceptional LinkedIn Profile

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Your LinkedIn profile is your professional web presence. Though you may have a portfolio site, website, or virtual resume, your LinkedIn profile has the highest probability of being seen due to search engine optimization.

You need a LinkedIn profile that clearly communicates the work you can do.

What do you do best?  What do you want to be found for?

Think of yourself as a “business of one.” A good business is crystal clear on the services and products that it offers. You need that same clarity in your profile. (And stay away from those tempting, yet meaningless filler words.)

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Don’t start writing until you identify your primary and secondary audiences.

One of the challenges that you may run into is writing your profile in a way that speaks to ALL your audiences. This could be prospective employers, current or future clients, colleagues, or networking connections.

You need to decide what you want to use LinkedIn for. Are you looking for work? Are you building a business or prospecting for clients?

Once you know your purpose, the hard work begins.

Research keywords that you want to be found for.  Look at your Skills and Endorsements section – are the skills you have listed the ones that you want to be found for?

Look at LinkedIn profiles of people in similar roles. What do you like or not like about their profiles?  Review websites of companies who do similar work to what you do. What words or phrases grab you?

Write it all down.

Now, what’s your unique value proposition?

Chances are that other people can do what you do.

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What makes you different?  How are you better? How can you solve the problem that your potential employer or prospective client faces? 

Try to distill your value proposition into a simple phrase that you can use in your headline.

Struggling to figure out your value proposition?  At Career Story, we specialize in helping you uncover and communicate your value.

But be careful. Here’s what most people miss out on LinkedIn.

LinkedIn is about relationships. A good networker connects with people in a meaningful, thoughtful, and friendly manner.

But most profiles on LinkedIn, a networking platform? Bland. Generic. Sterile.

Imagine going to a party where someone talks about themselves in formal language for the entire evening. No thanks!

All that to say that it’s important to build your LinkedIn profile in a friendly, professional way while still precisely capturing the depth of your skills, experience, and training.  

Integrate stories as evidence of competence.

The best LinkedIn profiles include micro stories that demonstrate personality, motivation, and skills. Let people get to know you.

In an increasingly competitive market, you will be up against others with similar skill sets. In the end, employers will choose the person who fits best within their company culture.

Again, it’s about building the relationship with your audience. Your content on LinkedIn is your ticket to fostering this relationship.

Want to be taken seriously? Take your appearance into consideration. 

You need a good profile picture. No ifs or buts.

It doesn’t need to be a professional picture, but it should be a head-and-shoulders shot with a non-distracting background.  No wedding photos, vacation shots, or poorly cropped pictures. 

Just a high-resolution picture of YOU looking happy. (Remember you want to make friends here.)

And add a background picture. Pixabay has a wide range of “no attribution necessary” pictures you could use.

Lastly, write your profile for readability.

One of my writing rules for LinkedIn is no paragraphs over three lines.  Make it easy for anyone scanning your profile. Use spacing and icons to organize information.

And remember, more is not better.  The goal is clear and concise communication, written in a friendly, professional way.

Kristin Vandegriend is the founder of Career Story where she has helped hundreds of her clients successfully transition to work they love. She supports her clients to uncover their strengths and communicate to get what they want in the workplace. 

Connect with Kristin at kristin@careerstory.ca or sign up to get her monthly career and job search tips straight to your inbox.

8 Smart Strategies for Finding Working on LinkedIn

How are you looking for work? If you are like most people, you are cruising the online job boards, looking for the ideal opportunity.

But by the time you see an online posting, it might be too late. Even advertised jobs are often filled by a referral.

So, it’s critical to be proactive in building your network before you need it. And LinkedIn is an excellent platform to do that.

Your Ideal Network

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If you are serious about building up your career, start building up your LinkedIn network. Here are some easy steps you can take.

1. Identify companies that you want to work for. Go to the company page and follow each company. Log into LinkedIn daily to keep track of any company updates or job opportunities.

2. Look at the employees who are part of the company. Identify 3 – 5 people within each organization that you want to get to know. It can be someone at the same level who can give you insight into the company or job responsibilities. Or it can be a manager or HR professional.

3. Go to the individual profiles of each person. Click to “Follow” their activity. Make sure your privacy setting allows users to see that you have viewed their profiles.

4. Interact with the posts that they publish. Like posts and articles. Make intelligent comments or offer expert advice.

5. If they do not connect with you after several interactions, send a personalized connection request. In your connection request, be specific about why you want to connect. For example, you can ask for advice related to your next career step.

6. If you hear back, focus on building the relationship. The goal is to move your interactions off LinkedIn into a phone call or face-to-face meeting.

7. Research recruiters within your field and connect with them. Beyond having connections with employers, recruiters have an expert understanding of the labour market. They can provide information on skills, qualifications, and experience that employers are looking for.  

8. Follow your professional association and connect with individuals who work for the association.

Building Your Brand

In the meantime, make sure that you are doing what you can to build up your visibility as a professional in your own field.

  1. Start publishing your thoughts and ideas through LinkedIn Pulse.
  2. Update your LinkedIn status several times a week, but not more than once a day.
  3. Actively add new connections to your network. 
  4. Like or comment on updates or articles that your network publishes.

But, remember this is not a quick fix. This is a long-term strategy that works if you invest  time and energy. LinkedIn is about establishing trust and credibility. If you want help with your LinkedIn strategy, connect with us to find out more. 

Kristin Vandegriend is the founder of Career Story where she has helped hundreds of her clients successfully transition to work they love. She supports her clients to uncover their strengths and communicate to get what they want in the workplace. 

Connect with Kristin at kristin@careerstory.ca or sign up to get her monthly career and job search tips straight to your inbox.

Quick Guide to LinkedIn Etiquette

You’re on LinkedIn, ready to move forward in building your career or business. But as you observe the behaviors of people in your network, you start to wonder what your strategy should be as it seems that anything goes.

Here’s how you want to approach LinkedIn if you are serious about building your professional brand.

1. Use a professional headshot on your profile. You want to look friendly and engaging. Remember, this is a networking platform and first impressions do matter.

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2. Personalize your invitations to connect. Review the person’s profile and tell them why you want to connect.

3. Be friendly in responding to connection requests and start a conversation. Get to know your network and find out how you can help them.

4. Share useful information with your network. The LinkedIn newsfeed provides many articles that you can pass along.

5. Watch what content you interact with. Any actions you take (such as liking or commenting on an article) are visible to your network. If you comment on content that is sexist, racist, political, or religious, you can harm your employment prospects.

6. Avoid saying anything negative about your employer via LinkedIn.

7. Respond to your LinkedIn messages within 1-2 days.

8. Don’t over-post to LinkedIn. Aim for several posts a week, but not more than one post a day.

9. Respond to recruiters that reach out even if you aren’t looking for work. Recruiters have a strong sense of what is going on in the labour market and can provide valuable information. 

10. Be a considerate human being. Acknowledge life events within your network like birthdays, promotions or job changes. Send a personalized message.

At the heart of it all, LinkedIn is a way to connect humans with humans. If you keep a person-centred approach on LinkedIn, you will be well on your way to building up a professional presence.

 

Kristin Vandegriend is the founder of Career Story where she has helped hundreds of her clients successfully transition to work they love. She supports her clients to uncover their strengths and communicate to get what they want in the workplace. 

Connect with Kristin at kristin@careerstory.ca or sign up to get her monthly career and job search tips straight to your inbox.

5 Ways to Stand Out on LinkedIn (According to Recruiters)

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Did you know that 73% of employers will “Always” or “Often” check you out on social media after receiving your application? This is what I learned after conducting a survey of 60 hiring decision makers including recruiters, HR professionals, and business owners.

Having a solid, professional LinkedIn profile can make you stand out as a strong candidate.

But what makes a good LinkedIn profile? I recently talked to a few recruiters and HR professionals to get their tips and tricks for how you can maximize your LinkedIn presence.

Write in a Friendly, Professional Tone. LinkedIn is moving from being proper and serious (“all business”) to being more friendly and personable. After all, it is a networking platform and networking is all about relationships.

Maz from Aughdem Recruitment recommends that you write your profile and experience in the first-person. Share your motivations, story, and your why!  Let your personality come out. People want to hire people they like.

In interacting on LinkedIn, be approachable and helpful. Share information that will be useful to your network. You can share pictures or personal stories if they are relevant to your network. For me, the posts that have had the most engagement have been personal stories and pictures related to my career.

Look to build connection by being friendly. If someone asks you to connect, accept and then send them a welcome message and try to get to know them better. Also, if you are sending connection requests, always customize your request.

Make Your Profile Complete and Neat: There is a balance between too much and too little information on LinkedIn. You need to provide enough detail so that employers understand what you are capable of.  Do not leave any sections blank.

Less is more. Each section (Summary and Experience) on LinkedIn has a 2000-character limit. I advise my clients to aim for approximately 1000 characters per section.

Vanessa, Talent Acquisition Specialist for Hemmera, stated that she looks for candidates to have an organized and tidy profile. This can be easily done by using icons as bullets and space between paragraphs.  

Use Keywords: To be found on LinkedIn, you need to know what keywords to integrate into your profile. Recruiters or hiring managers use LinkedIn like a search engine, often using keywords like job titles, technology, and location to source candidates.

Look at job postings for your ideal position. Make a list of the keywords and then ensure they are sprinkled throughout your profile. It’s very important that you also have them in your headline.

Your Skills and Endorsements section should be a thorough representation of what you want to be found for. Be sure to review this section to make certain it showcases your best skills and knowledge.

Invest in a Good Profile Picture: The number one piece of advice that came from the recruiters and HR personnel I talked to? Have a good profile picture! LinkedIn is your professional web presence and a representation of your personal brand. You need to show up looking professional and friendly.

Be Mindful of Your Actions: Every time that you take an action on LinkedIn, it is publicly broadcast to your connections. Make sure that anything you publish, comment on or even like, is professional. You can easily damage your reputation and dilute your brand message if you are not careful.

And lastly, here’s a bonus tip from Lucas from TEKsystems. If a recruiter reaches out to you on LinkedIn, why not take a few minutes to chat with them, even if you aren’t looking for your next opportunity? Recruiters have a great sense of what is going on in the industry and if you can build up a relationship with them now, it could help you down the road when you are ready to make a career transition.

If you want to do a better job of getting noticed on LinkedIn, consider getting help to elevate your profile. We offer LinkedIn profile writing and coaching on how to better use the platform. 

Kristin Vandegriend is the founder of Career Story where she has helped hundreds of her clients successfully transition to work they love. She supports her clients to uncover their strengths and communicate to get what they want in the workplace. 

Connect with Kristin at kristin@careerstory.ca or sign up to get her monthly career and job search tips straight to your inbox.