Quick Guide to LinkedIn Etiquette

You’re on LinkedIn, ready to move forward in building your career or business. But as you observe the behaviors of people in your network, you start to wonder what your strategy should be as it seems that anything goes.

Here’s how you want to approach LinkedIn if you are serious about building your professional brand.

1. Use a professional headshot on your profile. You want to look friendly and engaging. Remember, this is a networking platform and first impressions do matter.

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2. Personalize your invitations to connect. Review the person’s profile and tell them why you want to connect.

3. Be friendly in responding to connection requests and start a conversation. Get to know your network and find out how you can help them.

4. Share useful information with your network. The LinkedIn newsfeed provides many articles that you can pass along.

5. Watch what content you interact with. Any actions you take (such as liking or commenting on an article) are visible to your network. If you comment on content that is sexist, racist, political, or religious, you can harm your employment prospects.

6. Avoid saying anything negative about your employer via LinkedIn.

7. Respond to your LinkedIn messages within 1-2 days.

8. Don’t over-post to LinkedIn. Aim for several posts a week, but not more than one post a day.

9. Respond to recruiters that reach out even if you aren’t looking for work. Recruiters have a strong sense of what is going on in the labour market and can provide valuable information. 

10. Be a considerate human being. Acknowledge life events within your network like birthdays, promotions or job changes. Send a personalized message.

At the heart of it all, LinkedIn is a way to connect humans with humans. If you keep a person-centred approach on LinkedIn, you will be well on your way to building up a professional presence.


Kristin Vandegriend is the founder of Career Story where she has helped hundreds of her clients successfully transition to work they love. She supports her clients to uncover their strengths and communicate to get what they want in the workplace. 

Connect with Kristin at kristin@careerstory.ca or sign up to get her monthly career and job search tips straight to your inbox.