How to Create a Compelling Resume

Your resume is your gateway to a new job opportunity. It is your first introduction to a recruiter or potential employer. So, what you put on your resume will determine whether you get called for an interview.

If you are applying for work, but not getting interviews, your resume needs a revision.

I recently worked with a client whose resume was not getting responses from employers. After six months of job search, she was demoralized. I rewrote her resume to highlight her relevant, marketable skills and experience.  Within a few weeks of applying with her new resume, she accepted a job offer.

A good resume comes down to your ability to market yourself for the work you want.

My client already had excellent skills and experience. The key to her success was a powerful resume that made those skills and experience stand out.

To create a targeted resume, you must do your research.  A solid resume contains the right mix of information and history to prove to the employer that you are the right candidate. Without this research, creating a precise resume is near to impossible.

Your biggest clue is the job posting. What are the top 2 – 3 skills or qualifications that employers are looking for?  How do you match? Then ask yourself, “How can I best show this on my resume?” 

But a targeted resume is not a list of job duties.

Most job seekers use their resume to list their past job duties. Instead use the valuable space to highlight the ways that you have contributed and added value in the past. Your resume needs to share your stories of success.

For each of your past jobs, ask yourself, What did I do, how did I do it, and what was the result?” Add numbers, percentages, and stories to show outcomes. You may not think you have accomplishments to share, but you do.

More or fancy is not always best.

Hiring managers and recruiters scan your resume within 10 – 30 seconds, which is a short time to make a good impression.

Readability is key. Design and format your resume to ensure information appears organized and tidy. Make it easy for someone to get the information they need. Use clear headings and a modern font such as Calibri, Cambria, Verdana, or Garamond.

You control the career story that you share.

If your employment history is complicated, you are not alone. Many people struggle to know how to communicate why they have gaps, abrupt career transitions, or demotions. But no matter how complex your situation, you choose how you want to address it. With careful thought and strategic design, you can provide selective context, ensuring that your application will not raise any red flags for a potential employer.

A solid resume is not the only thing you need for a successful career transition.

Beyond your resume, you need the other pieces necessary to stand out in a crowded labour market. Before sending out your resume, make sure that you have considered these other critical aspects.

·   Does your cover letter highlight your personality and provide the right context?   

·  Do you have a professional web presence on LinkedIn?  A potential employer will certainly look you up.

·  If you land the interview, can you confidently speak to your skills and experience in relation to the job?

·  Do you have a consistent personal brand across your job search marketing documentation and online presence?

You need to communicate your unique value proposition.

You bring a special mix of skills, abilities, training, and personality. Are employers getting a true sense of you through your resume?  Take some time to reflect on what makes you different from your competition.

If identifying your unique value proposition is a struggle, let’s chat. Writing about yourself is difficult for many people. But I can help you build a clearly written resume that resonates with employers.  

Kristin Vandegriend loves helping people communicate their value!  Her company, Career Story, has helped many job seekers find work. When she is not writing resumes, she is hiking, watching Survivor, or attempting to improve her culinary skills while running after her two daughters. You can reach her at