Is updating your LinkedIn profile part of your “To-Do” List? If so, here is your checklist to ensure that your LinkedIn profile is looking good!
Profile Picture. Make sure you have a professional, up-to-date profile picture. It needs to be crisp with a non-distracting background. Add a professional background picture.
Professional, Personable Tone. Write your profile in the first person, using a professional, yet personable tone. Do not copy your resume to your LinkedIn profile.
Completed Profile. Fill out all the relevant sections as incomplete profiles receive less credibility. Build up content in your Summary and your most recent job as this is viewed first.
Keyword Optimization. Know what keywords you want to be found for and integrate into your LinkedIn profile content. Look at your Skills & Endorsement section. This section should be representative of your key skills.
Make It Mobile Friendly: Make sure that the first 80 characters (spaces included) of your Summary states the work that you can do. This is all that is visible to mobile users without having to expand your Summary section.
Projects Sections. Use Projects to fill in additional information under your Experience.
Evidence-Based. Provide evidence of the work that you can do with both words and media samples. Stay away from generic descriptions and filler words.
Tangible Skills. Focus on hard skills as opposed to soft skills. It is more likely that a hiring manager or recruiter will search for a skill like “data analytics” or “cost accounting” than “relationship management” or “communication skills.”
Readability Matters. Organize the information in your summary and experience so it is easy to read. Always use proper spelling, punctuation, and capitalization. Insert enough spacing to make it skimmable.
Keep It Concise: Quantity is not better than quality. Be concise and focused in your message. It is OK to be way under the 2000-character limit if you are doing a good job of communicating the work you can do.
If you can check off each of these items for your LinkedIn profile, congratulations! If your LinkedIn is still not where you want it to be, find out more about how I can help.
Kristin Vandegriend is the founder of Career Story where she has helped hundreds of her clients successfully transition to work they love. She supports her clients to uncover their strengths and communicate to get what they want in the workplace.